The policies and programs that are most successful at curbing tobacco use are cost-effective, help alleviate health disparities, and do not harm the economy. Significant tobacco tax increases are the most cost-effective approach, although few governments invest the revenues generated in tobacco control programs. Adopting smoke-free policies, banning tobacco marketing, and requiring prominent graphic warning labels are other highly cost-effective strategies. Many of these efforts also lead to greater reductions in tobacco use and, as a result, greater health improvements among the poor. Tobacco control efforts lead to no net job losses and are unlikely to affect the current generation of tobacco farmers, even in countries that are dependent on tobacco leaf exports.