International Tobacco Control Policy Survey

Based at the University of Waterloo in Canada, the International Tobacco Control Policy Evaluation Project (ITC Project) is the first-ever international cohort study of tobacco use. Its overall objective is to measure the psychosocial and behavioural impact of key national level policies of the WHO Framework Convention on Tobacco Control. The ITC Project is a collaborative effort with international health organizations and policymakers in 29 countries so far, inhabited by >50% of the world's population, >60% of the world's smokers, and >70% of the world's tobacco users. In each country, the ITC Project is conducting prospective cohort surveys to assess the impact and identify the determinants of effective tobacco control policies in each of the following areas:

• Health warning labels and package descriptors
• Smoke-free legislation
• Pricing and taxation of tobacco products
• Communication and education
• Cessation
• Tobacco advertising and promotion